DIDACTIC POTENTIAL OF PR MEDIA REPRESENTATIONS
Abstract
PR media representations and television have undeniably contributed to importantchanges in people's lives through the advancement of technology. The aim of this work is to analyzethe didactic potential of PR media representations, as well as the analysis of the didactic potential oftelevision series on various health topics for students of psychology and medicine. Considering thatthis is a review article in which various previous researches will be presented, the basic method willbe content analysis. We will present objectivist and constructionist theories of knowledge and theprocesses underlying their internalization, but also give examples of good media practice and thehigh didactic potential of various media representations of health phenomena.
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